The architecture
How this site is built
Texas buyers search for a surprisingly specific set of things. This is the map of those questions, how the pages here are organised to answer them, and how somebody gets from a search result to an actual conversation. It is the same structure the site is generated from, so it is current by construction rather than by somebody remembering to update it.
- groups of questions
- 5
- every page here belongs to exactly one of them
- pages live
- 18 of 37
- the rest are researched, written or waiting on first-hand experience
- links between them
- 302
- so reading one answer never dead-ends
The whole thing, on one page
Two ways in, five groups of questions, and one shared path out. Dotted lines are the links between articles: reading one answer is meant to raise the next question, not end the visit.
Five things people are actually trying to find out
Every page here belongs to one of five groups. They are not categories invented to look tidy; they are the shapes the questions come in.
- Live -- written, published and indexable
- Planned -- researched or ready to write
- Held -- waiting on first-hand experience we do not have yet
What it actually costs
6 pagesThe numbers that decide whether a house works, before anyone talks about programmes.
- property taxes in texas
- best home insurance in texas
- texas home insurance cost
- texas state affordable housing corporation
- closing costs in texas
- how much house can i afford in texas
What help exists
11 pagesMore than sixty assistance programmes exist in Texas. Most buyers never see the list.
- texas first time home buyer assistance
- tdhca and tsahc mortgage rates today
- down payment assistance texas
- tdhca manufactured housing
- homes for texas heroes
- texas down payment assistance income limits
- how down payment assistance works in texas
- texas first time home buyer grants
- mortgage credit certificate texas
- how much down payment for a house in texas
- local down payment assistance by city
Where you are buying
11 pagesEligibility in Texas is a property fact before it is a person fact. Tarrant is not Dallas.
- fort worth
- dallas
- houston
- mckinney
- corpus christi
- austin
- waco
- san antonio
- frisco
- killeen
- el paso
The starting questions
8 pagesWhere someone lands when they do not yet know what to ask.
- texas department of housing and community affairs
- my first texas home
- tyler
- buying a house in texas
- home sweet texas home loan program
- temple
- texas veteran home loans
- my choice texas home
How the buying works
1 pageThe steps, in the order a buyer meets them.
- how to buy a foreclosed home in texas
Shorter answers to narrower questions
Written by Brad’s team for buyers on his list, and each one links back to the guide it belongs under.
Credit and your mortgage
What a lender actually reads on a credit report, and the moves that help or hurt before you buy.
- Opening new credit before you buy a home, and what a lender sees when you do
- The score you think you have vs. the score a lender pulls
- You are not a credit score, and one thing you can do today
- Buying a home with student loans: how lenders see them
- We're a couple and one of us has "bad credit." Now what?
- The debt fix that can cost you a house
- Five homebuying mistakes that can cost you a home
- "Bad credit" may not mean what you think to a lender
- How to raise a credit score before buying a home
The real cost of a Texas home
The numbers an advertised price leaves out: taxes, special districts, insurance and cash at closing.
- Why a house payment can jump in year two
- Two $400,000 houses, and one costs $139,000 more
- The price on Zillow isn't your price either
- Sale price vs. what DFW buyers actually pay out of pocket
- The "starter home" strategy may be costing buyers about $400 a month
- How builder payment ads work, and how to find the real payment
Assistance, explained
How the less obvious kinds of help work, and the questions worth asking about each.
Getting through the process
Pre-approval, offers, timelines and the things that can quietly derail a closing.
Buying in your situation
Transplants, later-in-life buyers and single parents, and what actually applies to each.
Renting, buying and timing
Rent against a payment, lease renewals and the real cost of waiting for a better rate.
How somebody gets from a search to a conversation
The pages above are the front door. Nothing on them asks for a commitment, because the person reading has a question, not an intention. The path out of them is deliberately short and it is the same on every page.
Step 1
A question
Somebody searches something specific. Property taxes in their county, whether they earn too much to qualify for help, what insurance really costs.
Step 2
A real answer
They land on the page that answers exactly that, with the source named. No gate, no email wall, nothing to agree to.
Step 3
The obvious next question
Every page links to the two or three questions that genuinely follow from it, so reading one answer does not dead-end.
Step 4
A short conversation
A two-minute quiz, or a free class. Both are optional, and both exist because the honest answer to most of these questions depends on the address. This is where this site's part of the journey ends.
Step 5 · off this site
Registration
The quiz and the class both hand off to a registration page that is not part of this site. It is where an email address is first asked for, and it is the first commitment anybody makes.
Step 6 · off this site
The class itself
Forty-five minutes covering the whole picture, live or on demand. Most of what the pages above explain in writing, he explains out loud, with the parts that depend on an address made concrete.
Step 7 · off this site
Fifteen minutes with Brad
A short phone call, booked from the class rather than sold from it. It is a real estate conversation about a specific address and a specific situation. Nothing on this site books it directly.
Which is not how most people arrive
Steps 1 to 4 describe the organic path, and it is the one this site was built for. It is not the busy one. Measured against the CRM's own attribution in September 2026, the overwhelming majority of registrations have arrived at step 5 directly, from paid social, without passing through any page above. Both routes end in the same place. Only one of them is explained by the diagram at the top of this page, and it is the smaller one.
That is worth stating plainly on a page whose whole job is to show how the thing is built. The content layer is an acquisition bet that is still early; the paid layer is the business as it runs today.
The other way in
Search reaches people who already know what to ask. A lot of Texas buyers do not, because the thing they are wrong about is something they have never had a reason to question. Those readers arrive from somewhere else and need a different kind of page: one that makes a single argument from the beginning, rather than answering a question they have not asked.
Live
Texas has more than sixty homebuyer programs. Nobody showed you the list.
The list exists, most of it pays nobody to sell it, and that is the whole reason you have never been shown it.
Read →Not published
Five mistakes that cost Texas first-time buyers the most
The expensive mistakes are made before anyone looks at a house, which is why they are hard to undo later.
Held: Fair-housing review with Brad and counsel, plus five unconfirmed cost figures. Lives on a preview branch only.
Not published
“I make too much to qualify”
The single most common reason a Texas buyer rules themselves out, and it is usually wrong.
Held: Drafted, 903 lines, awaiting a read.
These do not run a separate funnel. They hand off to the same quiz, the same class and the same guides as everything else, and every argument is built on the same sourced material -- so the two halves reinforce each other instead of competing for the same search.
See any of it
Every live page above is a link. If you want the short version instead, the quiz takes two minutes and tells you which programmes are worth a look for your situation.