HomeBuyerSchool.com
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The architecture

How this site is built

Texas buyers search for a surprisingly specific set of things. This is the map of those questions, how the pages here are organised to answer them, and how somebody gets from a search result to an actual conversation. It is the same structure the site is generated from, so it is current by construction rather than by somebody remembering to update it.

groups of questions
5
every page here belongs to exactly one of them
pages live
7 of 37
the rest are researched, written or waiting on first-hand experience
links between them
32
so reading one answer never dead-ends

The whole thing, on one page

Two ways in, five groups of questions, and one shared path out. Dotted lines are the links between articles: reading one answer is meant to raise the next question, not end the visit.

A flow diagram with two entry points. Someone searching a specific question enters the five groups of questions: what it actually costs, what help exists, where you are buying, the starting questions, and how the buying works. Those lead to the live articles on property taxes, down payment assistance, home insurance cost and what TDHCA does, which link across to each other and forward to the two-minute quiz and the free class, both of which lead to a fifteen-minute call. Someone who sees an ad instead enters a long-form argument, which joins the same articles and the same quiz.
Navy is where someone arrives. Orange is a page that is live. Solid orange is the one thing we ask for. Dashed is written but not yet published.

Five things people are actually trying to find out

Every page here belongs to one of five groups. They are not categories invented to look tidy; they are the shapes the questions come in.

  • Live — written, published and indexable
  • Planned — researched or ready to write
  • Held — waiting on first-hand experience we do not have yet

What it actually costs

6 pages

The numbers that decide whether a house works, before anyone talks about programmes.

What help exists

11 pages

More than sixty assistance programmes exist in Texas. Most buyers never see the list.

Where you are buying

11 pages

Eligibility in Texas is a property fact before it is a person fact. Tarrant is not Dallas.

  • fort worth
  • dallas
  • houston
  • mckinney
  • corpus christi
  • austin
  • waco
  • san antonio
  • frisco
  • killeen
  • el paso

The starting questions

8 pages

Where someone lands when they do not yet know what to ask.

How the buying works

1 page

The steps, in the order a buyer meets them.

  • how to buy a foreclosed home in texas

How somebody gets from a search to a conversation

The pages above are the front door. Nothing on them asks for a commitment, because the person reading has a question, not an intention. The path out of them is deliberately short and it is the same on every page.

Step 1

A question

Somebody searches something specific. Property taxes in their county, whether they earn too much to qualify for help, what insurance really costs.

Step 2

A real answer

They land on the page that answers exactly that, with the source named. No gate, no email wall, nothing to agree to.

Step 3

The obvious next question

Every page links to the two or three questions that genuinely follow from it, so reading one answer does not dead-end.

Step 4

A short conversation

A two-minute quiz, or a free class. Both are optional, and both exist because the honest answer to most of these questions depends on the address.

The other way in

Search reaches people who already know what to ask. A lot of Texas buyers do not, because the thing they are wrong about is something they have never had a reason to question. Those readers arrive from somewhere else and need a different kind of page: one that makes a single argument from the beginning, rather than answering a question they have not asked.

Step A

One argument, start to finish

A long-form piece that makes one case properly, for somebody who did not arrive looking for it.

Step B

It bridges to the same places

These do not run a separate funnel. They hand off to the same quiz, the same class and the same guides as everything else.

Step C

And back into the map

Every argument is built on the same sourced material as the guides, so the two halves reinforce each other instead of competing.

See any of it

Every live page above is a link. If you want the short version instead, the quiz takes two minutes and tells you which programmes are worth a look for your situation.

Take the 2-minute quizBrowse the guides